Every year during the month of April, countries across the globe focus on ways to highlight and promote our profession. Sometimes this promotion takes the place as community events or lectures, but those events take a great deal of time to plan (something that is lacking in many lives). For the second year, ASLA has harnessed the power of social media by setting up the hashtag #WLAM2016 and providing cards that read, “This is Landscape Architecture”. People can take a picture that portrays landscape architecture (integrating the card somewhere in the image) then post the photo to social media avenues using #WLAM2016.
For inspiration, take a moment to look on the WLAM 2016 tagboard; see posts from Scotland, the Netherlands, Seattle, Chicago and more. All these images express what people have found important in their profession. This social media campaign gives people a chance to change how people view landscape architecture, showing a breadth of projects, all designed by a landscape architect.
If you were wondering if it is worth the effort, consider this. As of April 12, ASLA has counted 2,150 posts with #WLAM2016, all images of landscape architecture that reached 1,319,385 people. Hard numbers that show this campaign is not only a powerful way to promote landscape architecture, it can be a powerful way to promote your business as well. I would venture that most firms marketing programs don’t reach over a million people.
It’s April – get out there and celebrate.