2016 ASLA Design Symposium Recap

The annual ASLA Oregon Symposium was once again a huge success!

The Symposium kicked off bright and early Saturday morning. Landscape architects, designers and allied professionals filed into University of Oregon’s White Stag Block abuzz with discussion about the day ahead.

Each speaker presented a wonderfully different perspective on the topic of fostering equity and diversity in design, our communities, our profession. How do we bridge practice to help create equitable and resilient communities? Attendees explored sustainability as an anti-poverty strategy, intercultural modes for inclusive urban spaces, cultural changes and rapid urban growth occurring in cities of Mexico. We learned more about how diversity and environmental justice in design can be achieved with strong community collaboration.

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Our gracious sponsors had tables set up in the middle of our gathering space, making it easy for attendees to get the latest product news and information, as well as food and drink. We hear year after year from our members how much they enjoy reconnecting with their local plant nurseries, site furnishing manufacturers, and more!
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An engaging keynote address was given by Diane Jones Allen, Design Jones LLC,  that explored bridging community practice and academy to create equitable and resilient environments. The sessions to follow were lively, educational and cross disciplinary in nature – exactly the balance the Symposium planning committee strives for every year. We wrapped up the day with a compelling panel moderated by Randy Gragg, Executive Director John Yeon Center for Architecture and the Landscape, University of Oregon.

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Thank you attendees, sponsors and volunteers for your participation again this year! A special thanks to the John Yeon Center and Randy Gragg for hosting the event. Everyone’s energy and enthusiasm helped make this annual event a success yet again. See you next year!

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World Landscape Architecture Month 2016

World Landscape Architecture Month is going on now. 

Every year during the month of April, countries across the globe focus on ways to highlight and promote our profession.  Sometimes this promotion takes the place as community events or lectures, but those events take a great deal of time to plan (something that is lacking in many lives).  For the second year, ASLA has harnessed the power of social media by setting up the hashtag #WLAM2016 and providing cards that read, “This is Landscape Architecture”.  People can take a picture that portrays landscape architecture (integrating the card somewhere in the image) then post the photo to social media avenues using #WLAM2016.

For inspiration, take a moment to look on the WLAM 2016 tagboard; see posts from Scotland, the Netherlands, Seattle, Chicago and more.  All these images express what people have found important in their profession.  This social media campaign gives people a chance to change how people view landscape architecture, showing a breadth of projects,  all designed by a landscape architect.

If you were wondering if it is worth the effort, consider this.  As of April 12, ASLA has counted 2,150 posts with #WLAM2016, all images of landscape architecture that reached 1,319,385 people.  Hard numbers that show this campaign is not only a powerful way to promote landscape architecture, it can be a powerful way to promote your business as well.  I would venture that most firms marketing programs don’t reach over a million people.

It’s April – get out there and celebrate.